This course focuses on demographic and psychographic profiles of consumer interests. It emphasizes generational marketing while also exploring segmented and niche markets.
Study fundamental techniques for merchandising fashion for an apparel company or as a boutique owner.
Medium of Fashion: Textiles
Aimed at fashion design students as well as design professionals, this course covers the elements involved in the design and manufacture of apparel and accessories.
Worth to Westwood: Fashion from the 19th to the 21st Century
This fashion history course opens with an introduction to Charles Frederick Worth, the father of haute couture. Our exploration concludes with Dame Vivienne Westwood, the designer who brought punk and New Wave fashion into the mainstream.
Learn to work with a retail buyer, or become one yourself. This course is essential for managers, retail business owners, and manufacturers’ account representatives.
Fashion Marketing in a Global Environment
Students analyze and identify target markets and become aware of key marketing decisions as they develop a global marketing plan for a fashion company.
Electives that fulfill certificate requirements include Putting Sustainability into Practice and Social Media Marketing.