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  • Strategic Design and Management MS

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    thinkparsonsgrad@newschool.edu 
    212.229.5150 (US Only)

    Program Contact
    Michele Kahane, Program Director

    Koray Caliskan, Associate Director

    Matthew Robb, Associate Director

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    • Strategic Design and Management
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  • Bringing together design thinking, management, and applied social sciences, the graduate program in Strategic Design and Management at Parsons responds to the need for businesses and organizations to address complex 21st-century economic, environmental, and social challenges. Methods from studio practice such as ideation, ethnographic research, prototyping, and service design are used to devise approaches to business and social innovation in global contexts. You gain critical design-based skills while developing sophisticated perspectives on organizational management and strategy, financial and environmental sustainability, entrepreneurship, and ethical leadership.

    Program Highlights

    • Studio-Based Approach

      Collaborate and experiment in a hands-on studio environment where you think creatively, visually, and boldly about business management and organizational strategy.

    • Real-World Relevance

      Gain experience in designing and managing organizations, working with leading-edge partners in business, nonprofit, and public sectors and with industry-leading faculty.

    • Global Focus

      Apply creativity and design methods as tools for problem solving and leadership in future-oriented, socially engaged organizations in a variety of global contexts.

    • Entrepreneurial Opportunities

      Access ELab for design-led entrepreneurial research and enterprise development support, including an alumni mentorship program and fellowship, incubator, and accelerator options.

    • Applicant Profile

      The program is ideal for early- to mid-career professionals seeking to enhance their existing capabilities with design strategy skills and to cultivate next-generation organizational practices.

    • Degree Master of Science (MS)
    • Format Full-time; on campus, online, or hybrid
    • Credits 36
    • Duration 2 years
    • Other program status STEM-designated
  • Curriculum

    The curriculum exposes students to innovative methods for designing, managing, and improving organizations of all kinds, to better meet the needs of diverse stakeholders worldwide. Seminars provide students with theoretical grounding in design, management, and economics, while studio courses enable the application of these concepts to real-world projects, helping students prepare for jobs in the private, nonprofit, or public sectors.

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  • Career Paths

    Graduates are well positioned for careers in business, sustainability management, innovation, social enterprise, strategic and service design, and entrepreneurship in a wide range of industries, organizations, and professional fields. Students who are already working can apply their learning to become "intrapreneurs" in their current organizations, or advance into novel and emerging roles such as chief change officer, chief innovation officer, or lead design thinker.

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  • Student Work

  • Parsons faculty represent a broad range of expertise and disciplines, including leading practitioners and scholars in specific fields and those with interdisciplinary backgrounds — all with a shared commitment to helping students develop creative approaches to complex, real-world challenges.

  • Beyond the Classroom

    • TNS_Website-011116_Healthy_Materials_Lab_033

      Research Labs

      Research is integral to the Parsons learning experience, and students and faculty work together to challenge existing paradigms and advance emerging scholarship and practice. Explore the thematic research laboratories housed at Parsons and throughout The New School.

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    • TNS_Website-20190909_Swarovski_Class_046.jpg

      Industry Engagement

      Connect to the organizations, businesses, and entrepreneurs driving global creativity and commerce. In classes, internships, and extracurricular projects, you gain marketable problem-solving skills in sectors ranging from government and nonprofits to tech and creative industries.

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    • TNS_Website-06292017_Interns_City_Hall-80

      Internships

      New York City’s thriving creative industry and cultural institutions are part of your Parsons education. Our Career Services Office is enmeshed in the art and design industries and can help you advance your career with industry-oriented internships. 

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    • TNS_Website-20170712_Cuba_IFP_041

      Funded Opportunities

      Funds are earmarked for graduate travel, research, and work to support your study. Opportunities include paid teaching assistantships, research fellowships and assistantships (including ones offered throughout The New School), ample student employment, and other grants available to U.S. domestic and international students alike.

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    • TNS_Website-20200302_Kellen_Archives_005

      Making & Academic Resources

      Enjoy access to extensive resources including New School libraries, computer labs, archives, and studios, along with Parsons’ state-of-the-art Making Center, facilities offering a broad array of tools to support your creative and academic growth.

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Undergraduates

To apply to any of our undergraduate programs (except the Bachelor's Program for Adults and Transfer Students and Parsons Associate of Applied Science programs) complete and submit the Common App online.

Undergraduate Adult Learners

To apply to any of our Bachelor's Program for Adults and Transfer Students and Parsons Associate of Applied Science programs, complete and submit the New School Online Application.

Graduates

To apply to any of our Master's, Doctoral, Professional Studies Diploma, and Graduate Certificate programs, complete and submit the New School Online Application.

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