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  • Fashion Marketing and Communication AAS

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    thinkparsonsaas@newschool.edu
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    James Butler
    , Program Director
    Emily Huggard, Curriculum Coordinator

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  • The AAS Fashion Marketing and Communication program at Parsons is an intensive, flexible degree centering on the fundamentals of communication strategy. You explore the relationship between brand, product, and audience and the role of marketing and communication practices within fashion systems. You identify and distill social, cultural, and economic trends and influence discourse on topics such as gender, race, consumption, and well-being. Taught by working professionals, the curriculum reflects the evolving fashion industry and the forces that shape it.

    Program Highlights

    • Broad and Rigorous Instruction

      Employ an integrated approach to trend, visual, and consumer research along with design, strategy, creative thinking, and interpretation of data to extract insights.

    • Industry Access

      Enjoy opportunities to work on live projects with companies such as Louis Vuitton, HUGO BOSS, Under Armour, COS, Mara Hoffman, and Byredo.

    • Future of Fashion

      Think creatively and conscientiously about present-day concerns in electives on socially and environmentally responsible manufacturing and global practice.

    • Career Launchpad

      Benefit from the opportunity to complete internships that develop your skills and network, making you a competitive member of the fashion industry.

    • Applicant Profile

      The program is most suitable for mature students with some college experience, an academic or professional background in a field other than design, and a desire to start a new career in fashion marketing.

    • Degree Associate of Applied Science (AAS)
    • Format Full-time or part-time, on campus
    • Start term Fall, spring
    • Credits 60
    • Duration 2 years or less (depending on transfer credits)
  • Curriculum

    The curriculum focuses on the way users interface with brands. You learn the fundamentals of communication strategy and how to develop a written, visual, and digital narrative. Electives allow you to specialize in an area of fashion communication. 

    Explore the curriculum

  • Career Paths

    Graduates of the program are creative and business professionals who share a passion for beautiful, sustainable, and relevant design. They work in areas such as merchandising, product development, production, editorial communications, trend forecasting, public relations, and marketing-related positions.

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  • Parsons faculty represent a broad range of expertise and are acknowledged as leading practitioners and scholars in their fields.

  • Student Work

  • Beyond the Classroom

    Our extensive resources prepare you for professional success. Coursework and career services staff give you access to a network of industry partners, and the university’s libraries, computer centers, and the cutting-edge tools of the Making Center support your creative work.
    • Internships

      Internships

      New York City’s thriving creative industry and cultural institutions are part of your Parsons education. Our Career Services Office is enmeshed in the art and design industry and can help you advance your career with industry-relevant internships.

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      Industry Engagement

      Connect to the organizations, businesses, and entrepreneurs driving global creativity and commerce. In classes, internships, and extracurricular projects, you gain marketable problem solving skills in sectors ranging from government and nonprofits to tech and creative industries.

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      Making & Academic Resources

      As a Parsons student, you enjoy access to extensive resources including New School libraries, computer labs, archives, and studios, along with Parsons’ state-of-the-art Making Center, facilities offering a broad array of tools to support your creative and academic growth.

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  • Related Program

    • Fashion Management (MPS)

      Full-time graduate program (one year, 30 credits); applicants should have a bachelor’s degree and/or work experience in fashion or business. Can be completed online or on campus.

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    Undergraduates

    To apply to any of our undergraduate programs (except the Bachelor's Program for Adults and Transfer Students and Parsons Associate of Applied Science programs) complete and submit the Common App online.

    Undergraduate Adult Learners

    To apply to any of our Bachelor's Program for Adults and Transfer Students and Parsons Associate of Applied Science programs, complete and submit the New School Online Application.

    Graduates

    To apply to any of our Master's, Doctoral, Professional Studies Diploma, and Graduate Certificate programs, complete and submit the New School Online Application.

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