Digital Marketing

Courses

The Digital Marketing Ecosystem: An Introduction

This course explores the evolution of digital marketing and the ways in which marketing elements such as strategy, channels, and platforms interconnect.

Getting Creative: Digital Marketing Strategy

Learn how to apply a value proposition, identify and analyze brand attributes, and conduct a SWOT analysis for a brand, product, or service.

Social Media Marketing

Tap into the enormous potential of social media to elevate your brand and business: Map a strategy, choose your channels, develop viral content, and monitor and adapt to user activity to maximize performance.

Programmatic, Mobile, and Native Marketing

Explore the roles of digital, mobile, and native marketing, and learn how all three modes inform a successful digital campaign. 

Digital Marketing Campaigns 

A digital marketing plan progresses from a brief to channel selection to projection of ROI. In this course, you learn to apply this process to your own brand and business.

“In this program, students explore the ecosystems of digital marketing — both the tech and the human sides.”

Program Highlights

Who Should Enroll

• Marketers who wish to diversify their digital skills to support business growth
• Entrepreneurs looking to launch and market their brands
• Professionals interested in moving to a career in digital marketing

What You’ll Gain

• An understanding of brand strategies across today’s top digital platforms
• Knowledge of data analysis, KPIs, and desired outcomes 
• An implementable digital marketing plan

How You’ll Learn

• Engaging video lectures and interviews with industry experts
• Direct interaction with faculty practitioners at the top of their fields
• Online collaboration and video conferencing 
• Project-based learning focused on developing real-world skills and portfolio assets

Why The New School?

The professional landscape as we’ve known it has changed dramatically, and ongoing learning is more important now than ever before. At The New School, we champion every student’s creativity and growth. By combining integrated disciplines with collaborative problem solving, we deliver an immersive, transformative learning experience. With the leadership of Parsons School of Design—a globally top-ranked design school—our faculty imparts the critical expertise students need to advance their careers or pivot to a new one in a constantly evolving world.