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  • Streetwear Essentials

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    Streetwear Essentials
    powered by Yellowbrick
    Brianne Myers, Enrollment Director
    brianne@parsons.yellowbrick.co

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  • An unprecedented collaboration between Parsons School of Design and media platform Complex, this program can help you launch your career in streetwear. Students explore all aspects of the industry through 15 hours of online instruction featuring recognized leaders in the field. 

    • Format Online
    • Price $999
    • Total Courses 5
    • Course Length Self-paced (30–40 hours)
  • Courses 

    Streetwear Origins

    Streetwear remixes an array of fashion and visual references into its own medium. With reflections from iconic designers and industry experts, this course traces streetwear from its countercultural origins to its standing as a force in business and society.

    Thinking Like a Designer

    Learn how to turn inspiration into garments with lessons on brand narrative and identity, typography and logos, materials, tech packs, and sampling.

    Marketing, Branding, and Visual Communication

    Learn every aspect of marketing strategy for streetwear. You will emerge from this course with the ability to pinpoint your consumer, leverage media, create marketing materials, and identify the most worthwhile trade shows and brand activations.

    The Future of Streetwear Retail and Distribution

    Streetwear designers originally rejected physical retailing and traditional advertising. But as these forms of distributing and selling fashion become outmoded even for mainstream companies, will streetwear continue to innovate? Topics covered include VR and AR, new models of e-commerce, 3D and 4D printing, and direct-to-consumer sales. 

    Business and Entrepreneurship

    Fashion cannot flourish creatively without consumer support. This course examines the fundamentals of business: determining whether you’re ready for retail, deciding how and where to sell products, and pursuing strategic partnerships.

  • “I’m loving the course so far. It was just what I needed to take my brand to the next level.”

    — Willeen C., Streetwear Essentials student

  • Program Highlights

    Who Should Enroll

    • Creative individuals who want to conceptualize and realize a streetwear brand
    • Anyone interested in the history of fashion and new phenomena in the fashion business
    • Students of contemporary culture and globalization

    What You’ll Gain

    • Familiarity with the career paths available in streetwear
    • An understanding of how to develop a streetwear concept and sustain a brand 
    • Familiarity with all the tools and materials used in streetwear design and production
    • Social media tools for marketing to customers

    How You’ll Learn

    • Engaging video lectures and interviews with industry experts
    • Self-paced classes on demand
    • Project-based learning focused on developing real-world skills and portfolio assets
    • Flexibility to review course content and complete assignments at any time
  • Why Open Campus?

    Welcome to a community of groundbreaking thinkers. At Open Campus, you have the freedom to reimagine your career path in the cross-disciplinary environment that you can find only at Parsons School of Design — the top-ranked accredited art and design school in the United States.* Our dynamic network of faculty scholars and working professionals are united by the same vision and values, and a drive to innovate. Discover new possibilities in professional education at Open Campus, making connections across industries and advancing your knowledge in unexpected ways. 

    *Quacquarelli Symonds World University Rankings (2020).





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Submit your application

Undergraduates

To apply to any of our undergraduate programs (except the Bachelor's Program for Adults and Transfer Students and Parsons Associate of Applied Science programs) complete and submit the Common App online.

Undergraduate Adult Learners

To apply to any of our Bachelor's Program for Adults and Transfer Students and Parsons Associate of Applied Science programs, complete and submit the New School Online Application.

Graduates

To apply to any of our Master's, Doctoral, Professional Studies Diploma, and Graduate Certificate programs, complete and submit the New School Online Application.

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