• Sarah Ahmed

  • After completing Parsons’ BBA Design and Management program, Sarah Ahmed dedicated herself to fostering inclusivity in the fashion industry. And her efforts, begun just after graduation, are focused on the very backbone of the American wardrobe: denim.

    Advising

    Standard sizing for the quintessential sportswear staple, jeans, ranges from 0 to 14, even though “67 percent of women in the United States are above a size 14,” says Ahmed. Using the reach of her family’s apparel business and her own entrepreneurial savvy, Ahmed launched Warp + Weft, an inexpensive jeans line tailored to all body types. “We wanted to create a brand that has mass appeal yet provides excellent quality and value. Everyone wears jeans, so democratizing that space was long overdue!”

    Beyond the gains Ahmed has already secured in socially inclusive fashion, she pushes for sustainable work practices and implements a well-considered supply chain. “We are an end-to-end vertical, which means we control the entire process, from spinning fiber to the final product, allowing us to be very efficient. For example, our denim uses 95 percent less water than regular denim.” Ahmed’s involvement in the process allows her and her team to continually find opportunities to reduce the environmental impact of their work.

    Ahmed is also creative director of her family’s business, DL1961. In that role, she produced an arresting media campaign featuring four creative pioneers—including Emily Ratajkowski and Maye Musk—who are spreading the message of female empowerment through fashion.

  • Program Details

    Inspired by this work? Explore program features, curriculum, faculty, and more.

  • Related Work

  • Take The Next Step

Submit your application

Undergraduates

To apply to any of our undergraduate programs (except the Bachelor's Program for Adults and Transfer Students and Parsons Associate of Applied Science programs) complete and submit the Common App online.

Undergraduate Adult Learners

To apply to any of our Bachelor's Program for Adults and Transfer Students and Parsons Associate of Applied Science programs, complete and submit the New School Online Application.

Graduates

To apply to any of our Master's, Doctoral, Professional Studies Diploma, and Graduate Certificate programs, complete and submit the New School Online Application.

Close