Parsons

  • Joshua Williams

    Assistant Professor of Fashion Management

    Profile:

    Joshua is an experienced fashion creative director, business executive and educator. He is proud of his ability to equally balance the creative and business needs of a company and believes that developing integrated cross-departmental solutions, systems and teams, are essential to the success of a brand. As a omni-channel retailing and marketing expert, Joshua is particularly adept at negotiating the complex needs of a brand’s sales distribution strategy across multiple platforms, ensuring optimal and authentic customer engagement and coordinated marketing support. This necessitates a deep understanding of the fashion global supply chain, emerging technologies and an ever changing marketplace.


    Joshua served as Director of Corporate Branding and Online Retailing at J.McLaughlin, an American retail brand, and as Vice President of Marketing of Lindsay Phillips, a footwear start-up. Joshua has taught as an adjunct professor at the Fashion Institute of Technology since 2008, responsible for three graduate level courses for the Global Fashion Management (MPS) and Fashion Design (MFA) programs. He was the host of the weekly lecture series, Faces & Places in Fashion, featuring iconic fashion innovators.

    Joshua is currently an Assistant Professor at Parsons School of Design in the Fashion Management graduate program. He is also founder and active partner at Fashion Consort, a high-level consulting agency that specializes in integrative brand and business building, operational and systems development and strategic consumer engagement. Clients have included Anne Valerie Hash, JM, Adornia, Jude Connally, Andrew Marc and See.7 magazine. He is a regular guest speaker on television at events worldwide.

       

    Degrees Held:

    MPS, Global Fashion Management, Fashion Institute of Technology

    BA, Theater Arts, Brigham Young University

    Professional Affiliations:

    Fashion Service Network

    Research Interests:

    Omni-Channel Retail, Niche Marketing, Interactive Engagement

    Fashion Semiotics and Expression through lens of Gender, Sexuality and Society

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