Parsons

  • Profile:

    Bjorn Bengtsson has spent the past 30 years in the fashion industry in various senior management positions. He has worked for Marc O’Polo, Oxford Industries and Hartmarx Corp. as a Vice President in charge of product developmentmerchandising, sourcing and production and for Theory as a Vice President of Design and Creative Director for Menswear. From 2008 to 2015 he was employed by Greg Norman Collection as aconsultant, in charge of Design and Fabric Research for all Men’s, Women’s and all licensed product.

    Bjorn Bengtsson is currently a partner and Chief Merchandising Officer at Untuckit LLC, one of the fastest growing Men’s ecommerce company in the US, were he is leading the company’s Merchandising, Design and Production departments. 

     

    Degrees Held:

    Bachelor degree from Lund University, School of Economics and Management (Lund, Sweden)

    A.A.S. degree in Fashion Buying and Merchandising from Fashion Institute of Technology (New York, NY)

    Research Interests:

    Consumer Behavior, Target Market Segmentation, "Core" Branding, Creativity (Intuitive Design), Business Modelling and Company Culture

    Awards And Honors:

    Parsons School of Fashion’s “Outstanding Faculty Award” (in 2010 and 2011). 

    Current Courses:

    Manufacturing & Production

    Merchandising Workshop

    Merchandising Workshop (Summer 2019)

    Technology & Innovation

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