Nontraditional forms of marketing, promotion, and branded content creation are rapidly replacing traditional approaches. At the same time, the emergence of new technologies has changed the way marketers and advertisers employ strategies and tactics that influence their customers and prospects. Regardless of these changing paradigms, marketing and advertising remains a critical profit center on both the supply and demand side of the media industry. Courses in this area of study introduce students to the principles, management, and leadership skills needed for a successful career in marketing and/or media sales.
View related marketing and media sales courses.