• Our visual identity plays a critical role in conveying the breadth of our university to both academic and nonacademic audiences. Our unique visual identity was developed in collaboration with renowned Pentagram designer Paula Scher. The creation and origins of the system reflect our commitment to the power of design and legacy of standing at the forefront of design excellence.

    In the sections below and in The New School Brand Standards Manual, you’ll find our bespoke font, color palette, and design systems that elevate this commitment. Adherence to these principles ensures cohesion and consistency in all university visual communication and builds equity in The New School brand.

    Please note that all university logos and lockups must be created by Marketing and Communication. Please use the files and specifications provided. Do not re-create or alter any aspect of the logos, lockups, typography, or color palette.

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Undergraduates

To apply to any of our undergraduate programs (except the Bachelor's Program for Adults and Transfer Students and Parsons Associate of Applied Science programs) complete and submit the Common App online.

Undergraduate Adult Learners

To apply to any of our Bachelor's Program for Adults and Transfer Students and Parsons Associate of Applied Science programs, complete and submit the New School Online Application.

Graduates

To apply to any of our Master's, Doctoral, Professional Studies Diploma, and Graduate Certificate programs, complete and submit the New School Online Application.

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