• The language used to speak about The New School is a key element of university branding. Below are writing resources designed to help you communicate clearly, describe our academic units, and tell a cohesive and consistent New School story. The information includes copywriting guidelines and boilerplate descriptions of each of our colleges.

  • Writing for the Internet

  • Reading Web copy is different from reading printed text. An entire writing genre has emerged to accommodate online users' reading style. Documents written to be read online should be clear, concise, and easily scanned by the human eye. The increasing popularity of mobile technology has made brevity and clarity even more important. Half of all visitors to New School websites access them on mobile devices.

    Web reading is not a linear activity. Users roam from page to page, collecting bits of information from a variety of sources. They scan a page, get the information they need, and move on. Web reading may also be disorienting because webpages, unlike books or magazines, present content without preamble. The vast majority of visitors to New School websites arrive through a search engine, and once here, use the site's search engine to find additional content.

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Submit your application

Undergraduates

To apply to any of our undergraduate programs (except the Bachelor's Program for Adults and Transfer Students and Parsons Associate of Applied Science programs) complete and submit the Common App online.

Undergraduate Adult Learners

To apply to any of our Bachelor's Program for Adults and Transfer Students and Parsons Associate of Applied Science programs, complete and submit the New School Online Application.

Graduates

To apply to any of our Master's, Doctoral, Professional Studies Diploma, and Graduate Certificate programs, complete and submit the New School Online Application.

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