Trademark and Licensing Programs | Licensing Program

The New School’s trademarks include the logos and wordmarks presented in The New School’s Brand Guidelines and Gnarls the Narwhal Guidelines. Follow these guidelines to ensure proper use of the trademarks. Any unauthorized use is strictly prohibited.
Those interested in licensing the university’s marks should contact [email protected].
Licensing Program Code of Conduct
The New School’s Licensing Program values ethical practices, attention to sustainability, and quality in our design partners, suppliers, manufacturers, and products. We believe that conducting business responsibly benefits society as well as our various stakeholders, including employees, customers, suppliers, partners, and community members. We strive to create a positive impact on the environment and society through responsible sourcing and production. We seek partnership with vendors that meet the following criteria:
Employ ethical fair labor practices
Use environmentally responsible, sustainable materials
Make products in the United States
Are owned by or employ New School alumni
Are local or bespoke independent vendors
Are BIPOC- and women-owned businesses or suppliers
We expect all our suppliers, manufacturers, and products to adhere to the code of conduct outlined below.
- Legal Compliance
  
  Suppliers, manufacturers, and products must comply with all applicable laws, regulations, and industry standards, which includes but is not limited to labor laws, environmental regulations, health and safety standards, and intellectual property rights.
- Ethical Conduct
  
  We expect our suppliers, manufacturers, and products to uphold high ethical standards, which includes conducting business with integrity, honesty, and fairness. We do not tolerate any form of bribery, corruption, or unethical practices.
- Labor Standards
  
  Suppliers and manufacturers must provide safe and healthy working conditions for their employees. They must comply with local labor laws, including those related to the minimum wage, working hours, overtime compensation, and child labor. Discrimination, harassment, and any form of forced or involuntary labor are strictly prohibited.
- Environmental Responsibility
  
  We are committed to environmental sustainability. Suppliers and manufacturers should minimize their environmental impact by adopting ecofriendly practices. This includes promoting resource efficiency, waste reduction, recycling, and responsible use of materials. Compliance with environmental regulations is essential.
- Social Responsibility
  
  We expect our suppliers and manufacturers to respect human rights and promote social well-being. This includes treating workers with respect, providing fair wages, promoting diversity and inclusion, and supporting community development initiatives.
- Quality Assurance
  
  Our college store values quality products that meet or exceed industry standards. Suppliers and manufacturers must deliver products that are safe, reliable, and free from defects. We expect them to have robust quality control processes in place to ensure consistent product quality.
- Transparency & Collaboration
  
  We encourage transparency and open communication with our suppliers and manufacturers. They should provide accurate and timely information about their operations, policies, and practices. We also value collaborative partnerships that foster continuous improvement and innovation.
- Compliance Monitoring
  
  We reserve the right to conduct assessments and audits to ensure compliance with this code of conduct. Suppliers and manufacturers are expected to cooperate fully and provide access to relevant records and facilities. Noncompliance may result in corrective actions, termination of contracts, or discontinuation of products.
  By adhering to this code of conduct, suppliers, manufacturers, and products contribute to our mission of promoting ethical and sustainable practices at The New Store. We appreciate their commitment to shared values and their dedication to delivering high-quality products that meet the expectations of the New School community.
- Licensed Products
  
  A broad variety of merchandise may be considered for a license. Licensed products may include apparel (T-shirts, sweatshirts, shorts, pants, caps, etc.), accessories, stationery items, home products, and decorative items and other gifts. Among the products that the university does not license are alcoholic beverages, tobacco and smoking products, sexually oriented goods, weapons, goods related to gambling or lotteries, and products in poor taste. The New School reserves the right to refuse a license to any person, business, or organization.
Intellectual Property
All licensing inquiries regarding trademarks and other intellectual property (e.g., patents) should be directed to the Provost’s Office at [email protected]. Learn more about The New School's Intellectual Property Rights Policy.
The New Store
The New Store is the official source for officially licensed merchandise of The New School.
The New Store aspires to:
Offer a modern retail experience that serves as a channel for connecting and identifying with the New School brand, student and alumni work, merchandise, creative tools, and intellectual output (e.g., publications) from across the New School community.
Promote a sense of pride in The New School, convey the university’s values, and reach an extended network of the New School community (students, alumni, faculty, staff, family, and friends).
Be more than a retail outlet—be a values-driven creative outlet. The university’s approach to design, sustainability, collaboration, and leadership inspires the way we source products, create partnerships, run store operations, and share messaging.
Establish an additional channel for engaging with and involving alumni.
Become a central home for all New School authors and publications.

Undergraduates

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