Parsons Paris

Strategic Design and Management (BBA)

  • The Bachelor of Business Administration (BBA) in Strategic Design and Management introduces you to design strategies and business practices through studio-based projects, seminar courses, and liberal arts. This four-year interdisciplinary program prepares you for entrepreneurial and management positions in the competitive world of creative industries. It examines the essentials of marketing, communication, management of innovation, financial management, strategic management, product development, ethical business, global practices, and other core practices and theories. Paris with its wide range of historical and contemporary fashion houses, art institutions, and cultural organizations lends itself to exciting partnerships and job opportunities.

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    High-End Fashion as a Unique Laboratory

    At Parsons Paris, Strategic Design and Management students acquire analytical, strategic, collaborative, and business skills in the context of fashion and luxury industries, as well as art, design and other contemporary creative fields. Paris, the capital of the world’s leading high-end fashion brands serves as a unique laboratory for students to learn how to develop new business models while addressing today’s social and environmental challenges. The program provides strong grounding in the key aspects of business and design, preparing students for further specialization in a range of professional fields, from the management of design to sourcing, production, communication, and entrepreneurship. 

    Managing Creative Teams

    Through their course of study, students gain a solid understanding of strategic design and of the management of creative teams. They are trained to collaborate with various profiles of designers and managers within a creative company or start up. A series of internships, workshops and collaborative projects, some of which with BFA fashion design students, involve partnerships with Paris-based companies. They allow for learning experiences grounded in current local and international conditions. They also contribute to the development of students’ professional networks.

    Sustainable Organisation and Entrepreneurship

    Students are trained to use critical analysis and independent judgement skills to design solutions for current social and environmental issues in the challenging context of fashion and other creative industries. They are also encouraged to develop new sustainable organisational and entrepreneurial models based on fieldwork, quantitative research, market analysis, and design development. All projects from sophomore to senior year involve a cohesive fieldwork, a strong theoretical research and an innovative design proposal that synthesizes the personal narrative and vision of each student.

    Networking and Future Opportunities

    The strong links with the industry and the regular involvement of professionals from the fields of fashion, luxury, design, art and culture provide students with a concrete knowledge of the field and valuable networking opportunities. The program prepares them for a broad variety of career outcomes, from positions in junior management, communication, production or marketing, to creative direction, international development or brand management. Students also acquire practical methods and entrepreneurial tools to start their own business. Graduates may also continue their studies at the graduate level in SDM or in a related field.

  • Curriculum

    The Bachelor of Fine Arts degree is awarded for completion of 120 credits as designated by the program. A maximum of 60 credits may be transferred from another institution. Students must maintain a 2.0 cumulative GPA and fulfill all requirements in a timely manner.

    To view degree requirements from prior years, visit the Academic Catalogs archive.

    First Year F S
    APFY 1000 Integrative Studio 1 3 -
    APFY 1010 Integrative Seminar 1 3 -
    APFY 1100 Sustainable Systems 3 -
    APFY 1030 Drawing/Imaging 3 -
    Program Elective
    3 -
    APFY 1040 Time OR APFY 1020 Space/Materiality - 3
    APFY 1001 Integrative Studio 2 - 3
    APFY 1011 Integrative Seminar 2 - 3
    APEC 2230 Intro to Political Economy - 3
    APMT 1950 Quantitative Reasoning 1 - 3
    15 15
    Sophomore Year F S
    APMT 2950 Quantitative Reasoning 2 3 -
    APFS 2001 History of Fashion: Lecture 0 -
    APFS 2002 History of Fashion: Recitation 3 -
    APDM 2315 Marketing, PR, and Branding 3 -
    APDR 2115 Creative Team Dynamics: Identity and Change  3 -
    Program Elective
    APFS 2011 Intro to Fashion Studies: Lecture - 0
    APFS 2012 Intro to Fashion Studies: Recitation - 3
    APDR 2100 Research and Development Methods - 3
    APDM 2700 Information Visualization - 3
    Liberal Arts Elective
    Program Electives
    15 15
    Junior Year F S
    APDR 3100 Integrative Research and Development 3 -
    APDM 3365 Design of Business 3 -
    APDM 3409 Financial Management 3 -
    Program Electives
    Liberal Arts Elective
    APDM 3330 Strategic Management - 3
    APDM 3410 Global Professional Practices - 3
    APDR 3002 Innovation - 3
    APUL University Lecture Elective - 3
    Program Elective
    15 15
    Senior Year F S
    APDS 4000 Navigating the Field 3 -
    APDM 4001 Business Models and Entrepreneurial Strategy 3 -
    APDM 4000 Senior Project 1: Capstone 3 -
    Program Elective
    Liberal Arts Elective
    APDM 4002 Senior Project 2: Capstone - 3
    APDM 4003 Ethical Decisions and Leadership - 3
    APDM 4004 Business Regulations and Practices - 3
    Program Electives
    Liberal Arts Elective
    15 15

    Admission Requirements

    Application and Financial Aid Deadlines

    1. Application Deadlines
      • Fall Term Early Action Applicants: November 1
      • Fall Term Regular Priority Applicants: January 15*
      • Fall Term Transfer Priority Applicants: April 1
      *Parsons Paris accepts applications on a rolling basis into late May, pending available spaces in Paris. However, we highly encourage applying by the January 15 priority deadline.
    2. Financial Aid Deadlines
      • Merit Scholarships:
        All admitted students are considered for merit scholarship awards determined by the strength of their applications. Scholarship awards are included in applicants’ admission decision letters. International students are eligible only for merit scholarships.
      • Federal Student Aid:
        If you are a U.S. citizen or eligible non-citizen, we encourage you to complete the Free Application for Federal Student Aid (FAFSA), which can be found at The FAFSA is available each year on October 1. The New School’s federal school code is 002780. You do not need to wait for an admission decision to apply for federal aid. Submit your FAFSA by our February 1 FAFSA Priority Deadline.

    Application Instructions

    All undergraduate Parsons Paris applicants are required to apply online using the Common Application. You must complete all required fields and uploads prior to submission.

    Any additional supporting documents that need to be sent by mail must include an Application Materials Cover Sheet. All supporting materials must be received before your application can be reviewed.

    See below for additional information regarding submission of transcripts and recommendations.

    Some of your required materials will be submitted through SlideRoom
    1. In addition to submitting the Common Application, you are required to submit the Parsons Challenge through SlideRoom.
    2. Finalize your Parsons Challenge at the time you submit your application. This will help prevent any delays in reviewing your application as we need all required materials to be received before we can place your application under review.
    3. Once you have submitted the required SlideRoom materials, a confirmation number will be emailed to you. Save this number for your records.

    Required Application Materials

    1. Application Form Complete the Common Application. First, select “Parsons Paris” in the Academics section. Then, select your preferred degree and major.
    2. Application Fee Application fees are $50 for U.S. domestic applicants, and $75 for international applicants. Application fees are paid through the Common App and are non-refundable. There is also a $5 SlideRoom fee.
    3. Official Transcripts All applicants must provide official high school and/or college transcripts. If you are currently in school, submit transcripts for all coursework taken to date. Applicants who have attended multiple high schools may submit only the graduating school’s official transcript as long as courses taken at previous schools are reflected on that transcript.
      • Transfer Applicants: Transfer applicants who have completed fewer than 24 college credits (on a semester system) must submit high school transcript(s) in addition to college transcripts. Students who have completed any college coursework must apply as transfer students, regardless of whether they plan to apply those credits to their studies at Parsons.
      • By Mail: Official transcripts should have an original signature or a raised university seal, and must be in a sealed envelope that has been signed or stamped by the issuing university’s registrar or records office. Applicants can either send official transcripts with an Application Materials Cover Sheet or request that institutions send transcripts directly to The New School. See “Mailing Address for Supplemental Materials” for our mailing address in the Additional Instructions and Information section below.
      • Electronic Transcripts (U.S./Domestic Institutions Only):The New School accepts electronic transcripts only from our approved vendors. The New School’s approved vendors, in order of preference, are
        • Naviance
        • Parchment Exchange
        • SCRIP-SAFE International
        • National Student Clearinghouse
        We do not accept electronic transcripts sent directly by a student or school offices. Note: All international academic credentials must be submitted as indicated in the International Academic Credentials sections below.
      • High School Equivalency: For GED, TASC, and HiSET, send official test score results by postal mail.
      • Homeschooling: Homeschool applicants must provide the equivalent of a high school transcript with course or subject titles, duration of study for each title, content of study for each title, and an assessment of performance or “grade” at the time of application. Preferably, the courses completed at home are part of a curriculum developed and evaluated by a nationally recognized diploma-granting organization or agency. Review the Test Scores and Additional Information and Instructions for Homeschool Applicants sections for standardized test requirements and more information.
      • International Academic Credentials: All transcripts not written in English must be accompanied by a certified English translation.
      • International Academic Credentials with Transfer Credits: Applicants who attended postsecondary institutions outside of the United States are required to have their transcript(s) evaluated by World Education Services (WES), or by another member of the National Association of Credit Evaluation Services (NACES). A course-by-course evaluation must be prepared for each transcript. In the absence of an evaluation, the Admission Committee will do its best to render a decision. Please note: In some cases, a review cannot be made without an evaluation, and a committee decision will be delayed.

        If using WES, visit for instructions and to begin the application process. The “Required Documents” section will explain what to send. If you request your report online, search for “The New School” when selecting our institution. WES will send your completed evaluation directly to The New School.

        If using another NACES provider, follow instructions for that provider. Mailed evaluations and translations should be sent to the mailing address provided for supporting materials. Applicants forwarding these sealed documents should include an Application Materials Cover Sheet.
      • International University Preparatory Curriculum: The New School welcomes applications from students from all over the world. In order to be competitive for admission, applicants must pursue their country’s university preparatory curriculum. For example:
        • If applying from an educational system that follows the UK model, we require either completed or predicted A levels from three subjects at the time of application
        • If applying from an education system that follows the Indian curriculum, we require completed or predicted Standard XII (HSC) results at the time of application
        Students with questions about their curriculum as it relates to admissibility to The New School may email
    4. Parsons Challenge The Parsons Challenge must be completed in SlideRoom only. Create a new visual work inspired by an advertisement, invention or theme within a piece that you've already created. Support your process by writing one 500 word essay describing how your ideas developed. You may also submit up to two additional pieces that document your visual process. All forms of media are acceptable—drawing, video, photography, sculpture, 3D work, collage, and digital images. The Parsons Challenge helps the Admission Committee understand how a prospective student develops ideas, visually communicates those ideas, and defends the work in writing.
    5. Essay The New School brings together a dynamic group of students interested in art, design, performing arts, entrepreneurship and critical thought. We would like to know more about your interest in joining our community and why you would be a good fit for The New School. We are particularly interested in knowing why you have applied to a specific school, college, program, area of study, or campus.
    6. Test ScoresSAT and ACT: The New School does not require submission of SAT or ACT scores for applications to be considered complete. Should you feel your SAT or ACT test scores are beneficial to your application, you may submit them for our consideration. Homeschool applicants must submit standardized test scores from either the SAT or ACT. Homeschool applicants may submit two standardized subject test results in lieu of the SAT. The SAT institution code is 2638. The ACT code is 2854.

      TOEFL, IELTS, and PTE: All applicants whose first language is not English must submit valid TOEFL, IELTS, or PTE scores. The minimum score required for TOEFL (IB) is 92, for IELTS is 7.0, and for PTE is 63. Our TOEFL institution code is 2638.

      The New School does not require TOEFL, IELTS, or PTE scores for applicants:

      • Who have attended a secondary school for a minimum of three years where English is the primary language of instruction
      • Who have successfully completed two full semesters of non-ESL college-level expository writing
      • Who have earned a four-year degree from a U.S. college/university or from a university where English is the primary language of instruction (minimum of three years attendance)
      Upon review of your application the Office of Admission may require you to submit an English Language Proficiency test score to further evaluate your candidacy.

      Arrange for the testing service to send your test scores directly to The New School using the institution codes listed above. We accept scores from the past two years. If your scores are older, you must retake the test. For more information, visit TOEFL, IELTS, or PTE.
    7. Letter of Recommendation Applicants applying directly from high school must submit the Common Application School Report, one counselor recommendation and one recommendation from a teacher. Students transferring from other colleges or universities must submit one recommendation from a professor with whom they have studied. Recommenders can submit recommendations online; instructions are included with the online application. If preferred, the recommendation form can instead be sent by mail in a signed, sealed envelope. To send by mail, download the PDF recommendation form found in the online application, complete the personal information, save the form, and forward it to the recommender for completion and submission. Applicants can also send signed and sealed recommendations to the Office of Admission using an Application Materials Cover Sheet.

    Additional Information and Instructions

    1. Applying to More Than One Program In any given term, a student can apply to only one department or program within The New School. Applicants who file more than one application in a given semester will be required to withdraw one of the applications, and application fees will not be refunded.
    2. Consideration for Alternate Campus Parsons offers Fashion Design and Strategic Design and Management at both the New York campus and the Paris campus. In your online application, you will be asked if you would like to also be considered for admission to our other campus, only if we are unable to offer you a place in your preferred campus location. The campus to which you submit your application is your primary campus of choice and preference.
    3. Application Materials All materials submitted in association with The New School application become the property of The New School and cannot be returned to you or transmitted to a third party.
    4. Advanced Level Credit AP, IB, and A-Level Courses: Accepted applicants will receive further instructions later in the process regarding AP, IB, and A-Level scores.
    5. Application Status Applications become complete and ready for review once all required items have been received by the Office of Admission. You can check your application status online at the Admission Hub.
      Allow at least 14 days from the date you submitted your application for items to be matched and shown as received on the Hub. Applicants are responsible for following up with schools and recommenders to confirm that items have been sent.
      The Office of Admission will periodically notify applicants by email if their file is missing any documents and again when their file is complete for review. These notifications are sent to the email address provided in the online application.
    6. Interviews Interviews are not required. Applicants with questions about Parsons or the admission process are encouraged to attend an information session. Please review our Admission Events for dates and times.
    7. Homeschool Applicants The New School welcomes applications from homeschool students. The Admission Committee does not require advanced preparation in every academic area, but applicants should demonstrate substantial work in English, history, social studies, foreign language, mathematics, and science. Review the Test Scores and Official Transcripts sections above for standardized test and transcript requirements. Upon completion of the homeschool curriculum students must provide proof of high school graduation or an equivalent. We will accept an official transcript from a state homeschool association or sponsoring public high school; GED, TASC, or HiSET exam results; individual homeschool transcripts with date of completion; and certificates of completion recognized by local homeschool associations.
    8. Readmission The Application for Readmission should be completed by students who wish to return after an absence of four semesters (fall and spring). If you would like to apply for readmission, review the readmission deadlines and requirements in the Readmission section of our How to Apply information. If you have enrolled at another institution since you were enrolled at The New School, you should apply for admission as a transfer student according to the instructions outlined above.
    9. Mailing Address for Supplemental Materials
      Parsons School of Design
      Office of Admission (PS 100)
      79 Fifth Avenue, 5th floor
      New York, NY 10003

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