Parsons Paris

Strategic Design and Management (BBA)

  • IMG - Parsons Paris Strategic Design and Management

    Integrate business, design, and liberal arts learning through project-based studio and seminar courses that prepare you for entrepreneurial and management positions in the creative economy.

    At Parsons Paris, you will acquire an in-depth knowledge of analytical, professional, communication, and management skills in the context of the world of fashion and luxury. Paris, the capital of the world’s leading high-end fashion brands, will be your laboratory.

    Learn how to develop new business models while facing the current social and environmental challenges that the fashion industry needs to address. While the Parsons Paris BBA program leverages the heritage and creativity of Paris, you will be able to apply the skills you gain across a wide range of industries around the world.

    As a new generation of global consumers strive for more sustainability, you will be trained to drive the change and face the challenges of human and social development in an era of growing production and consumption.

    Industry-led projects will allow you to achieve a clear and comprehensive understanding of organizational structures and strategic objectives, develop solutions that support social values and sustainable practices, and imagine new entrepreneurial models.

    The Bachelor of Business Administration in Strategic Design and Management program is a 120-credit course of study offered in both Paris and New York City. Students can take classes at both campuses and begin study in either Paris or New York.