College & Adult Summer Intensive Studies: Parsons Paris

Half-Day Course—Morning

3 U.S. credits recommended (non–liberal arts)
Language of instruction: English

This course is an immersive introduction to the fashion industries and strategies for managing them. Students explore the relationships between innovation, design, production, and marketing. The course also provides an overview of the Parisian high-end fashion market and its key actors, from designers to retailers. Through visits to Paris luxury stores and showrooms students gain an overall understanding of today’s fashion business.

Half-Day Course—Afternoon

3 U.S. credits recommended (non–liberal arts)
Language of instruction: English

This course is an immersive introduction to communication strategies in fashion and luxury companies. Students learn how to create and foster dialogue between a fashion brand and consumers. The seminars and workshops cover a range of topics, such as semiotic resources for brand identity, advertising and event management, experiential marketing, digital and interactive marketing, fashion journalism, and fashion public relations in the digital age. In addition, the course offers a Parisian perspective of luxury company strategies and investigates heritage management strategies from a communications perspective.