• Faculty

  • Edward Cardimona

    Part-time Faculty

    Email
    cardimoe@newschool.edu

    Office Location
    U - 63 Fifth Avenue

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    Edward Cardimona

    Profile

    Founder and Creative Director, SPRQ Innovation Lab Instructor and Curriculum Designer, School of Design Strategies BBA & MS, The New School Open Campus and Summer Intensive Studies, Director MPSFM School of Fashion


    Edward Cardimona is global design leader spearheading strategies with innovative vision, a highly evolved design aesthetic, and interruptive marketing expertise. Re-inventing, re-energizing, and re-engaging global brands and start-ups has been at the forefront of his strategies for twenty-five years.
    Through design thinking and strategic methodologies, he is a futurist with the keen ability to connect creative and business strategies that engage in all channels. His current research interest has a focus on Design Leadership and soft skills in the techno-human centered workplace. Manifestations include workshops, curriculum design, and consulting.


    Prior to forming SPRQ, his corporate experience as a chief creative officer highlighted these skills across a wide range of industries with such great global brands as: Nike, Diane Von Furstenberg, and IKEA. In addition to working with these brands, partnerships were also developed for celebrity brands including: Serena Williams, Lebron James, Cindy Crawford, and Ellen DeGeneres.


    Professional Affiliation

    XRC Mentor Board member

    ELabs Mentor Board Member


    Current Courses

    Design Sprints
    PSDS 5345, Spring 2024

    Future Courses

    Business Models & Ent Strategy
    PUDM 4322, Fall 2024

    Design Sprints
    PSDS 5345, Fall 2024

    Past Courses

    Business Models & Ent Strategy
    PUDM 4322, Fall 2023

    Design Sprints
    PSDS 5345, Fall 2023

    Project Facilitation Studio
    PGDM 5125, Fall 2023

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