When Daniel Stark, BFA Communication Design ’93, was a student in suburban Cleveland, Ohio, his high-school art teacher advised him: “Go to Parsons.” It was just the wisdom he needed. “I wanted to be in advertising—just like Darren Stevens on Bewitched,” Stark says. At Parsons, he found a design universe broader than he’d imagined. Today he explores this world as the principal of Stark Design, a branding and packaging design firm.
Stark’s design is simple, elegant, and thoughtfully conceived. In reimagining CVS Makeup Academy’s (MUA) visual identity (see above), he united an approachable feel with luxury brand elements—a sleek typeface, restrained palette, and premium finishes. The project also brought together other Parsons alumni—Nancy Herrmann, MFA Design and Technology ’99, MArch ’99, Stark’s creative director on the project, and Gaemer Gutierrez, BFA Communication Design ’92, the creative director for CVS/pharmacy.
Stark gives back to Parsons in a variety of ways. Over the years, he has employed alumni and consistently hired student interns. “I want to offer students the kind of career support I received,” he says.