Teams & Contacts

Anne Adriance, Senior Vice President for Marketing and Business Development

• Sam Sterling, Associate Director of Operations and Administration
• Marie Sterling, Manager of Marketing Administration

All work developed in Marketing and Communication begins with strategy—how, when, and to whom we communicate The New School's unique and comprehensive offerings. We strive to tell our story persuasively and consistently in order to attract the students, faculty, partners, and employers who will help the university grow.

• Lisa Preston, Vice President, University Marketing
• Hanna Lauer, Director, University and College Marketing

Leading creative and communications projects for everything from new Web content to media outreach, project managers are charged with delivering projects on time, on budget, and on message.

Your project manager will coordinate Marketing and Communication writers, editors, publicists, designers, marketers, photographers, and video and Web producers as needed—and serve as your source for information and progress reports until your project is complete.

Kyle Hansen, Director of Project Management

• Central admission
• Brand, college, and program paid media campaigns
• Schools of Public Engagement
• College of Performing Arts (Mannes, Drama, Jazz)
• Registrar, Human Resources, and other administrative websites
  
• University communications 

Caleb Oberst, Associate Director of Leadership Project Management

• Presidential and leadership initiatives
• Eugene Lang College of Liberal Arts
• The New School for Social Research
• Provost's Office
• Commencement and Student Success
• University brand activations

Audrey Singer, Senior Project Manager

• Parsons School of Design
• Parsons Paris
• Development and Alumni Relations
• re:D magazine
• M&C public program marketing

Erica Staufenberg, Senior Project Manager

• Continuing and Professional Education
• Executive Education

The Design and Production department creates nearly 1,000 visual pieces each year that promote New School academic programs, institutional growth, civic engagement, and campus life. The Messaging and Editorial Content group creates and edits content for the entire university. Our mission is to reflect The New School's exceptional depth of creativity, intellect, and passion in everything we develop.

• Alison Gragnano, Executive Creative Director
• John Haffner Layden, Senior Director of Marketing Content
• Michael Fensom, Creative Strategist
• Leora Harris, University Copy Editor
• John Lepak, Senior Director, Design and Production
• Rebecca Sherman, Associate Design Director
• Grace Hopkins, Designer
• Sung Baik, Senior Production Artist
• Damian Gerndt, Production Artist
• Badiallo Diawara, Graphic Designer
  
  

Online Marketing Platforms (OMP) builds and maintains interactive multimedia websites that brand the university and each of its parts, communicate effectively to prospective students, and engage current stakeholders. 

• Christopher Bate, Senior Director 
• Robin Lynn, Associate Director  
• Edward Wright, Web Developer   
• Helena Boskovic, UX Strategist
• Chris Snow, Senior Front End Developer
• Rita Moscatelli, Web Producer

Digital Content and Engagement is responsible for the production and oversight of New School social media channels and video and photography content for the university. Each project's style and direction emerge from a collaborative process between stakeholders.

Guidelines for Social Media

The Communications and Media Relations team manages messaging about the university for both internal and external audiences. The department handles strategic messaging, media relations, crisis communications, and internal communications.

• Amy Malsin, Assistant Vice President, Communications and Public Affairs
• Will Wilbur, Associate Director, Communications
• Merrie Snead, Senior Manager, Communications and Community Affairs 

Media Inquiries

Guidelines for University Communications and Media Relations

Responsible for increasing overall visibility of The New School’s mission, values, and key initiatives and enhancing its reputation among both internal and external audiences. The team focuses on building trust, confidence and pride in the university by maximizing awareness of and engagement with university initiatives; research, scholarship, and creative practice (RSCP); and events from across the university. 

• Jessica Hejtmanek, Senior Director, University Initiatives Marketing
• Jennifer Lim, Associate Director, Events Marketing and Engagement
• Sarah Peavey, Associate Director, Associate Director, Research & Creative Practice Marketing

General Inquiries